Effective Practices For Recruiters: Marketing Your School to Candidates
The Search Associates database of schools gives candidates basic information about your vacancies, salary, conditions, curriculum, school size and so on. Marketing opportunities exist today which go far beyond the scope of any database. Successful recruiting schools use these opportunities to attract the best teachers.
Information for Candidates
It is now easy for a school to have ready a comprehensive information package to supplement the database information available through Search Associates. Text documents covering professional and personal life in your school / city / region, sample standard contracts, details of housing, health insurance cover, recreational and travel opportunities - all can be saved as text documents ready to be sent as attachments to Search Associates candidates who interest you.
Make the Most of Your Website
All candidates expect that each school will have a website. Your website can be a powerful recruiting tool. Beyond presenting an attractive picture of your school, it can also have available as downloads the entire range of your candidate recruiting information. Some schools post links to recruiting videos posted on sites such as YouTube, as well as to other beneficial video and audio material.
Developing a bank of such materials, and keeping them updated annually, is of huge benefit both to you as a recruiter, and to candidates who interest you, or who are proactively interested in your school. Furthermore, in preparing to attend a recruitment fair, it is possible to make disks or thumb drives containing all the various forms of information you would like candidates to experience, as they consider employment at your school.